Sunday, April 26, 2015

Nerds of a feather gotta PR together

I'm finally getting around to talking about the sub-culture I identify with the most, NERDS, and no I'm not talking Wonka here. I have actually been tracking a movement centered around nerds and the difference making power they have. I believe it stems from a truth about Public Relations that is always true, its all about the public you are trying to relate to.
First of all I'm going to bring you up to speed on nerds. The word nerd has effectively been tamed, much in the way of the "N word" it is used in the culture almost as a badge of honor, but differs in that the sting it carries when used by non members is also minimal. Most nerds cannot be hurt by the word anymore. I personally see being a nerd as having the ability to love the things you love without boundaries or fear of judgement, Everyone should be so lucky. And it is a huge community ranging from the new generation loving the success Marval is enjoying, to the hardcore who have been hording comic books and action figures for 30 plus years despite years of abuse for their obsession. And within this range there are many sub-categories of nerds. Just a few I belong to: anime, videogame, cosplay, superhero, collector, con-goers, sci-fi. Being there is such a range of nerds and there is so much overlap the communities are all very linked and control large sections of the internet. This is the power that the nerds have and the situation I'd like to explain.
Deadpool, the merc with a mouth. A favorite of nerds in all forms, memes, cons, comics, he's nearly everywhere and he rocks. The problem is that "nearly" part. For years A deadpool movie has been tossed around, teased at, and ultimately put back to bed. The problem it always faced was that deadpool isn't always nice. In cinema today all super heroes, if you can call deadpool one of those, need to be family friendly. Why, because kids like superheros and parents have to be able to take them to see the movie without fear of scaring them. This has happened before. Back in 2008 Punisher War Zone showed the world what a rated R superhero movie can be, a miserable flop, a franchise killer, and a money pit. While the movie itself was nothing to brag about many site the painfully low box office numbers as being credited to no one wanting to take their kids to see this epic bloody mess. Thus it was an unwritten rule from then on that superhero movies would never break the pg13 mark. then along came this:
Deadpool as he was meant to be,(F-YOU X-men origins), but was it really. I noticed the abundance of analysis online of if the trailer was real, if the project was still alive, and if the movie could do justice to the character. from there the campaign started. Everyone realizing the potential for both the good and bad wanted to make sure it was good by making sure it brought the bad. two years and much doubt later we got this
Not only was Deadpool going to be rated R, it was being celebrated for it. The media may have given the push for it to happen, but nerds happily took the bait and made it happen.Public relations went from rated R being a taboo to being a must, and it was all about who and who they marketed it.

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