There is a concept people should know about, a concept that the media dictates what we see as being important in our daily lives. Many studies have been done about how media affects us and how we see the world. It’s not just about the information we get on a specific issue affecting how we see that specific issue, it’s about how the trends in the news affect how individuals see the world. Local news has an overwhelming abundance of violent crime stories despite how little violent crime there is in proportion to actual crime. local news just have to compete for ratings so they focus attention grabbing stories and as a many think the communities they live in are much more dangerous than they really are. This is the reason why around World cup time it seems that the US actually enjoys soccer. When half of what one sees on TV or social media is related to soccer it becomes hard to talk about much else. I am obviously not a soccer fan and yet last year I too ended up in conversations about soccer almost daily. The trends in TV and news don’t go unnoticed, and people have a desire to keep up with current events. Thus even those with no interest jump on the band wagon so they have something to talk about around the water cooler and don’t get left behind
I really don’t have a problem with people who live by current events. I also have no problem with soccer fans in general. I am not saying it won’t ever catch on, this year or whenever, but even if it does I’m not a trend guy nor do I think I’ll ever be a fan. But please for the love of god stop reading into isolate incidents of interest as proof of actual trends. And please stop trying to sell me on soccer.